Having an outside strategist stylishly articulate the aspects of your business that will best resonate with your audience is critical. I can extract the most engaging aspects of what you do and integrate them with an efficient and instinctive user experience. Ideally, I like to create a toolkit of editorial resources that can be easily deployed for a variety of different purposes and readers. Adept at working independently or collaboratively, I have successfully partnered with PR firms and internal marketing departments, and will happily work with pre-existing content.
Working with clients in the design, public relations, technology, arts, legal, healthcare, real estate and hospitality fields, I know that regardless of the industry, content writing is too often the first line item to be deleted from a website's budget. But quality content is the proven key to attracting and retaining your audience, as well as improving a site's searchability and standings.
My clients are a motley crew, and the work I do for them is sometimes public-facing and sometimes an internal resource. I have written copy for everyone from pre-eminent cultural institutions to real estate investment firms, from tech startups to legal marijuana dispensaries. I'm never bored.